Wednesday, January 28, 2009

Purina ProPlan Re-introduces Original Formulation...

This past November we sent an email informing you of our plan to reintroduce the original Pro Plan® Chicken & Rice Formula, which was initially discontinued with the introduction of Pro Plan Shredded Blend formulas. As many of you know, the original formula was developed to meet the needs of dogs in all life stages, even though it was classified as an “Adult” formula. As we bring back to market the original Chicken & Rice Formula, it will be classified as an “All Life Stages” formula consistent with Pro Plan Performance Formula. Rest assured that no product formulation changes were made to the original Chicken & Rice Formula. Chicken is still the number one ingredient with 26% protein and 16% fat. We are about to begin shipping original 37.5 lb. Chicken & Rice Formula for All Life Stages to retail customers and pet food distributors. We expect this item to be located on shelf adjacent to Pro Plan Performance. A package image has been included at the end of this letter to assist you in identifying Pro Plan Chicken & Rice for All Life Stages at retail. Following is a list of retailers that have confirmed their plans to carry this formula to date: Select Farm and Feed stores and most distributors beginning in February Pet Supplies Plus beginning in AprilWe encourage you to speak with a store manager if you find your pet specialty retailer does not offer this item in store. We will continue to work with our retail partners to expand availability as quickly as possible.The reintroduced Chicken & Rice Formula for All Life Stages (UPC 38100–13676) will have a Pro Club weight circle point value of 12 points per pound. All Pro Plan Shredded Blend formulas will continue to accrue at the 11 points per pound level.Once again, thank you for your understanding and support of Purina Pro Plan. You are extremely important to us and we value your opinions. If you have any questions or would like additional information, please contact our experts at 1–800–PRO–PLAN.

Sincerely, Purina Pro Club

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